Digital Marketer
they promote their own or their clients' products directly using online strategies like SEO, social media, and ads. Sole Digital marketers don’t earn commissions, they keep 100% profit from their sales.
Affiliate Marketer
they partner with companies to promote their products through their platforms, earning commissions for each sale they generate. Affiliate marketers act independently, using their platforms to promote products for commissions without direct ownership.
Niche
a small, specific group of people who are really interested in what you are promoting and/or selling. It's like discovering a small but passionate audience for your product or service in a big digital world. Tip: Make sure to choose a topic that you enjoy!
MRR (Master Resell Rights)
refers to a type of license that grants the buyer the authority not only to use and modify a digital product but also to resell it along with the resell rights to customers. This means that the purchaser can sell the product and also give buyers the right to resell it further, sometimes with or without modifications, depending on the terms specified by the MRR license.
PLR (Private Label Rights)
refers to digital products, such as ebooks, articles, software, or courses, that are sold with the rights allowing buyers to modify, rebrand, and often resell them as their own. Marketers often use PLR content to quickly create products, lead magnets, or content for websites or marketing campaigns without starting from scratch.
Sales Funnel
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A sales funnel is a step-by-step process designed to guide potential customers towards making a purchase, starting from initial awareness (usually collecting emails) to eventual conversion (purchase). It looks like a website. See the bonus section for links to where you can create a sales funnel.
Lead Magnet
This is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be an eBook, guide, calendar, PLR product, trial subscriptions, etc. Marketers use lead magnets to create sales LEADS or potential customers
Domain
A domain is a unique address that identifies a website on the internet, like www.example.com. To get a domain, you can register one through domain registrars like GoDaddy, Namecheap, or Google Domains. Simply search for an available domain name, choose an extension (like .com, .net, etc.), and complete the registration process by paying the small registration fee.You need a domain to give your website or funnel a unique and recognizable address on the internet, making it easier for people to find and access your site.
Automation
This involves using a platform to streamline repetitive tasks, such as email marketing, social media posting, or data analysis. This allows marketers to focus on strategy and creativity while the automated processes handle routine activities. Once you set this up once, it will work while you sleep! See Bonus section for links to platforms to use.
Trending Audio
Trending audio on Instagram is popular or viral sound clips used in videos by many users. To find trending audio on Instagram, explore the "Reels" section, look for sounds used frequently in popular videos, or check the "Audio" tab for top tracks. You will see a diagonal arrow pointing up to show the audio is trending. The HIGHER the views and the LOWER the uses the better. Often they are only trending for a day or two so try and use them as you see them.
More Acronyms
- SEO: Search Engine Optimization
- SEM: Search Engine Marketing
- PPC: Pay-Per-Click advertising
- SMM: Social Media Marketing ROI: Return on Investment
- CTR: Click-Through Rate
- CPA: Cost Per Acquisition
- CPC: Cost Per Click
- CTR: Click-Through Rate
- CMS: Content Management System
- KPI: Key Performance Indicator
- CTA: Call to Action
- CRM: Customer Relationship Management
- SERP: Search Engine Results Page
- UGC: User-Generated Content
B-Roll
B-roll is extra footage that supports the main story in videos. For instance, it could be shots of landscapes, people's reactions, close-ups of objects, or action scenes that add context or visual appeal to the main footage.
Multiple Stream of Income
When you have more than one offer to make money. This could be being an affiliate for companies such as Amazon, offering MRR, PLR, and referring customers to platforms where you earn monthly commissions passively.
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Digital marketing doesn't have to be overwhelming. With a solid understanding of the key terms and concepts, you're now better equipped to navigate the digital landscape with confidence. Whether you're optimizing your own campaigns or collaborating with a marketing team, knowing the language of digital marketing empowers you to make smarter decisions and achieve your business goals. Keep this glossary handy as you continue to grow your digital presence, and remember—every expert was once a beginner. Embrace the learning process, and soon, you'll be speaking digital marketing fluently!
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